I teamed up with filmmaker Sam Joos to see just how far we could push the boundaries of modern sports storytelling. We challenged ourselves to produce a broadcast-quality Super Bowl hype trailer in under two weeks, independently conceiving and executing every shot.

Working side-by-side as co-directors, we took a hybrid approach, blending generative AI visuals with live-action elements to create something that feels entirely new. We set the edit to 2WEI’s powerful new release, “History in the Making” feat. Blackway, and the energy is unmatched.

For us, this project wasn't just about the tech; it was a proof of concept to show how experienced filmmakers can use AI to define the next chapter of visual storytelling.

Disclaimer: This is an independent creative project and is not affiliated with, endorsed by, or sponsored by the NFL or any team.