🌱 “Rooted in Greatness” — A Nike Spec Ad Concept
This concept started as a personal exploration. A chance to merge storytelling, symbolism, and visual world building into something that felt alive.
Using Milwaukee as the backdrop was instinctive. It’s not just Giannis’ team, it’s his story. The city and its deer symbolism are part of his identity. 🦌
👟 The Nike Freak 7 becomes more than a basketball shoe here. It speaks to athletes and dreamers who see their own journey reflected in Giannis’ humble beginnings, unstoppable growth, and a legacy built from the ground up.
SPEC AD (unofficial). This concept is not affiliated with, endorsed by, or sponsored by Nike. All trademarks belong to their respective owners. Created using AI tools. Non-commercial portfolio use.
TOOLS USED:
AI Platform: Higgsfield AI
Prompting: Chat GPT (custom JSON)
Photo Gen: Nano Banana, Midjourney
Photoshop: Generative Fill, image refinement
Upscaler: Magnific AI, Topaz Labs
Video Gen: Kling 2.1, Kling 2.5 Turbo
Premiere: Generative Extend, Editing
VO: ElevenLabs V2, voice: Tyrese Tate
Music/SFX: Artlist
Human help:
Color: Brandon Jones
Sound Mix: Taylor Lewin
JEEP – UNBOUND
A man finds himself stuck in traffic on the way to a date when his adventurous side takes over, and he takes the ultimate shortcut.
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This Jeep spec ad was created using the latest AI tools in the summer of 2025. Part experiment, part proof of what’s now possible.
AI filmmaking can now create high-fidelity proof-of-concept pieces that communicate tone, mood, camera movement, and pacing in ways storyboards never could.
For brands investing six figures in a spot, this is the fastest way to get alignment across teams, clients, production and move faster toward execution.
While AI isn’t fully ready to replace commercial shoots, this project toes the line. It’s not just concept art, it feels like a brand piece. And that’s where things are headed.
Made with Google’s Veo3 text-to-video when it first launched in May of 2025.
In a future ruined by disconnection, a man and his creation share a final conversation beneath a collapsing world. The Last One is a haunting sci-fi short that explores the cost of losing our humanity, and what it means to hold onto it.
Created in February 2025 using the latest AI tools at the time.
In the year 2055, a cyberpunk Boston pulses with neon and rain but the heart of the city still beats green. Future Club is a tribute to the Celtics legacy that refuses to fade, no matter the era.
Created in September 2025 using the latest AI tools, this energy drink spec commercial displays cinematic, fast motion sequences otherwise not possible in previous AI models.
Concept Design exploration created with Midjourney
