Role : Creative Lead
Client : ESPN
Production Company : The Famous Group
I had the honor of working as one of the creative leads for ESPN’s NBA rebrand. We created a dynamic basketball arena of the future centered around a physical logo prop of “Jerry” on an XR stage.
Filming at XR Studios in Los Angeles and using Unreal Engine opened up the possibility of creating custom setups in the environment to highlight the unique design language of the rebrand. The approach of interpreting the rebrand on an XR stage and filming the custom setups added a nuanced look to the entire package.
Enter “THE FORTRESS,” where the Denver Broncos players stand strong, defending their home turf against the rugged, mountainous backdrop of the Colorado Rockies.
This project from 2024 took shape over several weeks, involving detailed storyboarding, practical set builds, and a live-action shoot featuring the full team roster. By combining green screen and VFX, we delivered a cinematic experience that served as the ultimate sequel to our Emmy Award winning Open from the prior season.
Client: Denver Broncos
Production Co: The Famous Group
Creative Director/Director/Editor: Steve Davis
EVP, Production: Eric Burak
EP: Gil Colon
Line Producer: Nick Langholff
ECD: Hemu Karadkar
DoP: Drew Shankweiler
Steadicam: Sam Joos
1st AC: Rob Sackett
DIT: Ben Frank
Gaffer: Jason Tahara
BB Electric: Damond Buckless
Electric: Glen Yoshida
Electric: Justin Griesinger
Board Op: Scott Park
Key Grip: Dylan Rumney
BB Grip: Mitch Stelling
Grip: Trevor Tietjen
Grip: Dan Sheehan
Grip: Patrick Dingman
Art Director: Dan Olszewski
Production Designer: Joe Crowley
Scenic Artist: Cassandra Sutton
Art Assist: Brady Scott
Art Assist: Cassidy Letson
Art Assist: Ryan Plucknett
VFX: NarraSoft, BOT
Unreal: Jeremy Lobdell, Elpidio Loveranes
Color: Loren White
PA: Xavier Antoine
PA: Ian Wagner
PA: Santiago Jimenez
PA: Roger Keeler
PA: Daniel Fulton
PA: Sierra Dunham
Role : Director, Editor
Client : Boston Celtics
Production Company : The Famous Group
VFX : Sehsucht
Step into the future with the Boston Celtics as they push their limits in DEADLY CHALLENGES! Equipped with cutting-edge VR glasses, these players dive headfirst into a high-tech basketball video game where their skills are put to the ultimate test. Facing mind-bending, otherworldly obstacles, they sharpen their game and prepare for the ultimate showdown—where virtual mastery transforms into real-world dominance.
This campaign took home best promotion program at the 2020 Sportel Awards.
Role : Director, Editor
Client : Boston Celtics
Production Company : The Famous Group
This captivating documentary short reveals the untold story of Paul Pierce’s rise from the streets of Inglewood to the NBA, told through the powerful and personal perspectives of those who know him best.
As a lifelong Celtics and Pierce fan, this was an absolute dream to work on and turned into the ultimate passion project.
Role : Editor, Creative
Client : New England Patriots
Production Company : The Famous Group
A special video tribute to the GOAT, Tom Brady, for his induction into the Patriots' Hall of Fame.
"Against All Odds" compares Tom Brady's legendary career to the one-in-a-billion chance of our universe's creation. Narrated by Neil deGrass Tyson, it highlights the rare cosmic alignment that made Brady's extraordinary journey possible.
Introduced by Robert Kraft at the ceremony, the video was made for the 370 foot screen at Gillette Stadium with a resolution of an incredible 11088×1800!
Role : Editor
Production Company : ESX Entertainment
I had the pleasure of cutting this trailer that played across all socials leading up to the release of the film.
Role : Lead Editor
Client : Cleveland Browns
Production Company : The Famous Group
The Cleveland Browns challenged us to work on a piece that highlighted their "Win It Together" campaign for this 2020-2021 season. In the midst of a global pandemic and social events here in the US, this project was anything but normal. Our concept of "Cleveland Strong" weaved together the resilience of our communities and the excitement of a new football season during the unique and challenging times.
Role : Director, Editor
Client : Miami Marlins
Production Company : The Famous Group
This innovative open video for the Miami Marlins blended the use of Generative AI and advanced post-production techniques to transform the city of Miami into a vibrant fantasy world.
Role : Co-Director, Editor
Client : Boston Celtics
Production Company : The Famous Group
Imagine delivers a groundbreaking vision of Celtics basketball, blending innovation and inspiration to tell the story of a team on the rise. Set against a futuristic backdrop, this first-of-its-kind game-day open symbolizes the team's relentless drive and unity as they soar to new heights.
The story of this rising Boston team is ignited through the next-level technology taking flight with them, reflecting their ambition, resilience, and the forward-thinking spirit of a city that always strives for greatness.
Role : Director, Editor
Client : Milwaukee Bucks
Production Company : The Famous Group
When the NBA season resumed during the pandemic, with arenas eerily silent and fans watching from afar, this electrifying Open for the Milwaukee Bucks became a heartfelt tribute to their unwavering supporters. Celebrating the passion and loyalty of Bucks fans everywhere, it set the tone for a historic season—one that culminated in the ultimate triumph: an NBA Championship.
Role : Editor
Client : Sony
Production Company : The Famous Group
A high-impact promo trailer I edited for the Sony PlayStation E3 Experience.
Role : Creative Director, Editor
Client : Milwaukee Bucks
Production Company : The Famous Group
I had the privilege of collaborating with the Milwaukee Bucks on one of their most visually daring campaigns to date. This project unveiled their new "Statement Jersey" and introduced "Fear the Deer Saturday Nights" at Fiserv Forum.
Building on the 'Mystique' of the Bucks, the nightmare-driven concept delves into the darkness of the deep Wisconsin woods, evoking a controlled sense of fear like never before. In this cinematic, movie-trailer-inspired open, the bond between the "Fear the Deer" spirit and the team is vividly portrayed, as opponents are drawn into an unfamiliar and truly unwelcoming environment.
Role : Director, Editor
Client : Brooklyn Nets
Production Company : The Famous Group
"Nets World" emerges in this live action season-long creative campaign for the Brooklyn Nets. The seemingly scattered array of suspended basketballs represent not just the players or team, but Brooklyn and Nets fans around the world. Energized by the immersive space enveloping them, players hone their skills on the hardwood as the piece crescendos and the entire scene snaps into focus.
With one big camera move, the basketballs align to create the Nets logo. Building a practical set of 150 basketballs suspended 30' above the court gave us an incredible opportunity to capture the players in the most authentic way possible for this concept.
Role : Editor
Client : Office of National Drug Policy Control
Production Company : The Famous Group
The Famous Group, in conjunction with DraftFCB New York, created a moving new series of emotional documentary-style online videos in support of “The Anti-Drug” program for the Office of National Drug Policy Control. This is one of those spots in the series long campaign I worked on.
Role : Co-Director, Editor
Client : Boston Celtics
Production Company : The Famous Group
We brought to our set (1) Mia motion control camera rig on a 20 foot dolly track, (2) Kira robots rigged with wireless LED lights, (6) 15' tall led panels and (60) LED light tubes. All were choreographed and programmed to work in concert with the player’s dynamic movements and personalities. The resulting open is unlike anything else you'll see on game day in the NBA.
Role : Editor
Client : New Orleans Saints
Production Company : The Famous Group
The 2017 Saints gameday intro is an Anthem about the City of New Orleans and the unique relationship between the fans and their beloved football team. Told through a powerful narrative that reflects the resiliency and strength of the city and the Saints through a dynamic and powerful visual tone.
The City of New Orleans and the Saints have weathered many adversities, yet each has stood by the other. Like warriors in battle.
They are RESILIENT
They are UNITED
Marching ahead together, as ONE. Each defines the other's identity. The SAINTS are the glue that binds the city together. Uniting them in a special bond.
Role : Editor
Client : Qualtrics
Production Company : The Famous Group
"Our Patch" is a heartfelt :30 TV spot for the Utah Jazz, highlighting the 5 For The Fight jersey patch as a symbol of the fight against cancer. Through intimate shots of players honoring loved ones with names written on their palms, intercut with dynamic basketball moves, the ad emphasizes that the patch is more than branding—it’s a call to action. The spot concludes with a powerful invitation for fans to join the fight by donating, uniting the community in a cause bigger than basketball.
Role : Editor
Client : Pittsburgh Pirates
Production Company : The Famous Group
