🌱 “Rooted in Greatness” — A Nike Spec Ad Concept

This concept started as a personal exploration. A chance to merge storytelling, symbolism, and visual world building into something that felt alive.

Using Milwaukee as the backdrop was instinctive. It’s not just Giannis’ team, it’s his story. The city and its deer symbolism are part of his identity. 🦌

👟 The Nike Freak 7 becomes more than a basketball shoe here. It speaks to athletes and dreamers who see their own journey reflected in Giannis’ humble beginnings, unstoppable growth, and a legacy built from the ground up. 

SPEC AD (unofficial). This concept is not affiliated with, endorsed by, or sponsored by Nike. All trademarks belong to their respective owners. Created using AI tools. Non-commercial portfolio use.

TOOLS USED:

AI Platform: Higgsfield AI

Prompting: Chat GPT (custom JSON)

Photo Gen: Nano Banana, Midjourney

Photoshop: Generative Fill, image refinement

Upscaler: Magnific AI, Topaz Labs

Video Gen: Kling 2.1, Kling 2.5 Turbo

Premiere: Generative Extend, Editing

VO: ElevenLabs V2, voice: Tyrese Tate

Music/SFX: Artlist

Human help:

Color: Brandon Jones

Sound Mix: Taylor Lewin