Role : Director, Editor

Client : Boston Celtics

Production Company : The Famous Group

VFX : Sehsucht

Step into the future with the Boston Celtics as they push their limits in DEADLY CHALLENGES! Equipped with cutting-edge VR glasses, these players dive headfirst into a high-tech basketball video game where their skills are put to the ultimate test. Facing mind-bending, otherworldly obstacles, they sharpen their game and prepare for the ultimate showdown—where virtual mastery transforms into real-world dominance.

This campaign took home best promotion program at the 2020 Sportel Awards.